Barney’s invited us back again this year to create another holiday window for their new downtown store. Mashing up traditional animation, throwback CG, and vintage analog effects, PLJ+A is a cannon ball leap into the deep end of the holiday spirit.

PLJ + A was born out of a desire for exploration: exploring how the meaning of Peace, Love, and Joy extends beyond the usual holiday symbolism, and expanding the approach that we’ve usually taken to animation.

This project represented our first work in the world of analog video effects. In addition to our usual digital animation tools, we expanded the pipeline with the addition of analog equipment including Edirol V4s, VHS camcorders and Commodore 64 monitors for video feedback effects.