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American Express Rally On The River

Posted on September 15th, by admin in Experience, Live Action, Motion. No Comments


American Express Rally On The River



We created VS for American Express’ Rally On The River event for US Open Week. Incorporating archival footage, abstract design, high-speed water footage, and CG effects, VS told the story two-time Grand Slam champion Maria Sharapova. Using four 20K Barco projectors, the film was displayed on a 40′ x 60′ screen of falling water suspended over the Hudson River at Manhattan’s Pier 97.

Creative Director: Elliot Kealoha Blanchard
Design: Elliot Kealoha Blanchard
Editor: Nika Offenbac, Ryan Powell
Animation: Elliot Kealoha Blanchard, Birgit Rathsmann, Csaba Bardos, Karoly Seiner
Keying: Debra Khoo-Jeffrey
Producer: Nathan Jew
Representation: The Foreign Correspondents Club
Agency: Momentum Worldwide
Production Company: Bionic League
Event Creative Direction: Venom