Nestlé Pillow Fight

While at The Science Project, Elliot lead the design effort to hatch a crazy plan for Nestlé and International Pillow Fight Day. Working with Ogilvy NY, TSP equipped 4 teams of pillow fighters with 40 custom-built impact sensors that recorded both the number of hits landed, and the force of each hit.

After covering the mayhem with 11 cameras and 70 cast and crew, TSP produced a video piece that wrapped up the whole day and revealed the winning team. The Science Project handled everything: the initial concept, fabricating the custom sensors, casting the teams, and shooting the event and producing the final video.