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Invisible Light Network

UNICEF Drowning PSA

Posted on May 22nd, by admin in Motion. No Comments
UNICEF Drowning PSA (Director’s Cut)

UNICEF’s Innocenti Center asked us to help get the word out about the epidemic of childhood drowning in Asia – the number one killer of children over the age of one.

In countries like Bangladesh, children are surrounded by water, spend hours every day unsupervised by adults – and never learn to swim. UNICEF is funding innovative, low-cost, and highly effective programs to teach children how to be safe in the water.

We were honored to be involved with UNICEF’s efforts – and gratified by the success of this PSA. UNICEF is currently translating the piece into local languages to raise awareness on local TV during the upcoming monsoon season.