Nu uses sophisticated audio analysis, generative 3D code, and 3D printing to understand the fundamental musical elements of a song, and then use those elements to define the structure of a physical object: every song leads to a completely unique form.

Nu represents not just a new type of jewellery, but a new way for musicians to connect and communicate with their audience.

Nu also represents a new approach to design and manufacturing – a way for artists create through code, and an approach that enables both mass production and mass customization.

Nu’s custom fabrication code uses six pieces of musical data:

1. The BPM of the song determines the overall complexity of the folding pattern.
2. Beat emphasis determines the ratio of folding from left to right.
3. Syncopation determines the ratio of folding from front to back.
4. Beat intensity controls the depth of the folding pattern.
5. Song length determines how far the holes extend.
6. Rythmic complexity controls the ratio of the inner ring’s folding scale to the outer ring’s folding scale.
7. Frequency distribution determines the depth of the inner ring’s folding pattern.